anupam sidhanta gallery
greetings, i am anupam.

anupam sidhant.
i am a storyteller by training.
a founder by accident.

i'm co-founder and creative director at bombay locale®, where we make some of the most shared films in tech. engineer trained at iitb, film obsessed since school.

est. 2017 based in mumbai 100s of brands
scroll to enter the gallery
almond blossom
vincent van gogh, 1890, van gogh museum
room i the story so far

i am from india, the land of stories.

i knew by 9th standard it was filmmaking. film school was out of reach, so i cracked jee for iit bombay, "the only college where you could literally do anything."

i studied (actually, i didn't) metallurgical engineering at iitb. our about page wears the label "iitb dropout" with pride. i call iit "one of the most beautiful mistakes i have committed in my life."

in 2017, while still in college, i co-founded bombay locale with my brother osho, an iit-bhu computer science grad. a brother duo, a stubborn middle-class refusal to take no for an answer, a passion for art.

we have since grown into a team of engineers, designers, filmmakers, and storytellers working at the intersection of art and technology.

i serve as a creative director and look out for the vision we should all bring. i am currently in the process of building the next ip studio. already shipped three ai feature films, going to be released on jiostar.

almond blossom by vincent van gogh
almond blossom
van gogh, 1890
wheatfield with crows by vincent van gogh
wheatfield with crows
van gogh, 1890
enclosed field with ploughman by vincent van gogh
enclosed field with ploughman
van gogh, 1889
"if not following it will kill you and you know it. go for whatever you have dreamt to do." anupam sidhant, insight iit bombay (2019)
2017
founded bombay locale
iitb
met. engg. and mat. sci.
100+
brands and founders we've served
4×
et brand disruption '24
a quiet brag, we invented tech storytelling for india. then we scaled it globally. now, we are building an ip studio for the world.
room ii the studio

bombay locale, storytelling that works.

"nobody owes you attention. we help you grab some." that's the line on our door. we're an advertising and positioning studio for global saas and consumer companies, the kind of work that's both super bowl pretty and pipeline useful.

our edge is unusual. engineers by training, storytellers by obsession. we understand layered agentic ai, jargon heavy cybersecurity and multi product fintech the way our clients do. then we translate it into a hacker house thriller, a texan musical, a surreal sitcom, whatever the message needs to land.

we're registered as penny lane advertising services llp. made with ❤️ in bombay, india.

the best thing about bombay locale is that they are engineers and they understand saas and its intricacies like we do, and that coupled with creative storytelling creates wonders.
vibhav, sr. pmm, zoho
i

positioning that sticks

we distill your edge into one repeatable story your team owns. who it's for, what it replaces, why it wins, and the proof.

ii

launch campaigns for pipeline

we craft high stakes launches with hooks that grab, claims that stick, proof that converts, across paid, organic and broadcast.

iii

product films and explainers

we make videos that feel human first, product second. clean visuals, real context, proof timed perfectly. faster comprehension, shorter cycles.

iv

brand and founder led films

we capture real voices, not category speak. authentic stories for funding, category creation, hiring. confident, shareable, never salesy.

intermission the patrons

if you're in tech anywhere in the world, odds are you've wowwed at one of these.

zoho tally solutions sentinelone cleartax apna invideo hubilo solarsquare fincent toplyne dezerv coindcx pocket fm rapido jiomart koo oswaal books saasboomi mood indigo iit delhi zoho tally solutions sentinelone cleartax apna invideo hubilo solarsquare fincent toplyne dezerv coindcx pocket fm rapido jiomart koo oswaal books saasboomi mood indigo iit delhi
room iii recognition

a short list of my recognitions, byline worthy moments, and stages climbed.

2026
shipped three animated ai feature films, 70 minutes each. the first from india.
bombay locale
2024
4× economic times brand disruption awards, we won across b2b/b2c marketing, performance and influencer campaigns (with clear/cleartax).
et, awards
2024
india saas anthem "aazad kar", we produced this for saasboomi annual; a tamil rendition by madhan karky followed.
saasboomi
2024
guest judge, morphic creative ad challenge, i sat on the panel for contra, alongside eli green, ishika mukerji, jaynti kanani, erin horner.
contra
2024
best film, shorted india, i co-produced a short directed by palash kulkarni.
shorted india
2024
speaker, the product folks, i spoke on great stories and unforgettable brand experiences.
product folks
2019
offbeat career: anupam sidhant, insight (the student media body of iit bombay) featured me.
insight iitb
2019
iit delhi endowment fund film, we made it; chetan bhagat shared it: "gave me goosebumps. i feel proud to be an alum of #iitd."
iit delhi
2017
co-founded bombay locale with my brother osho sidhant, a brand strategy and advertising firm out of mumbai.
bombay locale
closing room a window left open

i'm always curious. i like to learn. if you're interesting, reach out to me anywhere.

especially if you're a technologist or a storyteller.